OUR CUSTOMERS

Marketo, Inc.

www.marketo.com

Zuora Makes It Easy for Lead Management Vendor Marketo to Scale Its Business Flexibly

Zuora’s billing & payments solution is very powerful and delivers an extremely high ROI. There’s no doubt I would be spending somewhere between 5 and 10 times the amount of money on staff and internal infrastructure if I weren't using a solution like Zuora.

Company Background

Marketo is the revenue-focused marketing automation company, helping marketing and sales teams of all sizes sell and succeed at every stage of the revenue cycle. Delivered in the Marketing Cloud, Marketo’s powerful and easy solutions provide the fastest time to value and ignite explosive revenue growth from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty.

Business Challenge

Marketo needed a flexible billing solution that could support rapid innovation and changes to their pricing plans
Marketo’s existing billing system, a leading provider of billing products, experienced frequent downtime and couldn’t accommodate Marketo’s need for flexibility and agility around pricing
Managing and updating information in the existing system required cumbersome processes and involvement from support staff
Marketo’s monthly, quarterly, semi-annual and annual billing cycles required a flexible billing platform that could grow with the business

Solution

After months of trying to make the old billing system work for its subscription business, Marketo turned to Zuora’s Z-Billing platform for its flexibility, ease-of-use, and quick implementation
Zuora’s team of subscription management experts understands Marketo’s subscription business model and shares Marketo’s vision for scaling operations
Z-Billing allows for flexible pricing so Marketo can create new pricing plans in an agile fashion
With Z-Billing, Marketo can manage its recurring revenue in a simple way that wasn’t possible with the old system
Marketo’s subscription business benefits from many Z-Billing features, including Salesforce.com quoting integration, QuickBooks integration, and support for revenue recognition processes

Results

Marketo has grown 10 times with Z-Commerce for the AppExchange
In less than a year, Marketo has launched 4 new editions and added 300+ customers, without adding a single headcount to focus on billing
It currently takes the Billing Administrator 3 minutes per month to bill their entire customer base

ZUORA IS THE LEADER IN SUBSCRIPTION BILLING & PAYMENT SOLUTIONS